Summer is a time for relaxing vacations, outdoor concerts and barbecue gatherings. It’s also a time to hit the recharge button and revisit the goals you planned to achieve by year’s end. Many CPAs set aside time during the summer months to focus on their firm’s operations and growth opportunities. The good news is that […]

“The most Beloved Brands are either different, better or cheaper. Or else, not around for very long.” Firm Branding Branding your business is important.  It helps customers and prospects identify with your business.  Consistent use of your logo and presentation of materials is critical to building that recognition. Also consider your business name.  What message […]