Build An Online Community To Grow Your Small Business

Client When Susan Blanchett was told she no longer had a job, she decided to start her own business making and selling macaroons from home.  Requests from friends turned into orders, orders turned into an online business:  Macaroons4U.  Within six months, she was taking so many orders, she decided to open her first store with […]

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Stand Out With Your Brand And Presentation

“The most Beloved Brands are either different, better or cheaper. Or else, not around for very long.” Firm Branding Branding your business is important.  It helps customers and prospects identify with your business.  Consistent use of your logo and presentation of materials is critical to building that recognition. Also consider your business name.  What message […]

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Switching to the Cloud

Is it worth making the switch? Cloud computing has gained a lot of momentum over the past few years, which is not surprising especially since it allows companies to streamline their processes, resulting to increased efficiency and productivity. In addition, doing business in the cloud can significantly reduce operational costs and make pertinent information easily […]

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Social Media: Ten Things Accountants Should Not Do

If you’re an accountant who has been experimenting with social media, this article is for you. It will be of particular interest if you’ve been disappointed by your social media experiences. And you aren’t alone if you started out with unrealistic expectations or misunderstood how social media works. I’ve been enjoying my use of social […]

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