Client When Susan Blanchett was told she no longer had a job, she decided to start her own business making and selling macaroons from home.  Requests from friends turned into orders, orders turned into an online business:  Macaroons4U.  Within six months, she was taking so many orders, she decided to open her first store with […]

“The most Beloved Brands are either different, better or cheaper. Or else, not around for very long.” Firm Branding Branding your business is important.  It helps customers and prospects identify with your business.  Consistent use of your logo and presentation of materials is critical to building that recognition. Also consider your business name.  What message […]

I recently had a lengthy conversation with one of my most valued clients, confidants and friend.  I was dreading having such a conversation since I new ahead of time that it would not be a delightful exchange.  I also knew that my Team and mostly me had been a disappointment.  And we all hate to […]

Is it worth making the switch? Cloud computing has gained a lot of momentum over the past few years, which is not surprising especially since it allows companies to streamline their processes, resulting to increased efficiency and productivity. In addition, doing business in the cloud can significantly reduce operational costs and make pertinent information easily […]

If you’re an accountant who has been experimenting with social media, this article is for you. It will be of particular interest if you’ve been disappointed by your social media experiences. And you aren’t alone if you started out with unrealistic expectations or misunderstood how social media works. I’ve been enjoying my use of social […]

Accounting and financial firms and business groups are sending comment letters to the Securities and Exchange Comment ahead of a deadline Friday for approving a new standard from the Public Company Accounting Oversight Board on expanding the scope of audit reports. In June, the PCAOB voted to approve a new standard that would significantly change […]

Photo by Floriane Vita on Unsplash  For the past several years, accounting firms have faced a leaky bucket in terms of staffing. While firms are currently growing—the latest AICPA survey estimates that more than 60 percent of firms are planning expansions—many face a talent shortage. Now comprising the largest segment of the workforce, the tech-savvy Millennial generation […]